Ready for a “Berry” good time? The 10th annual Habitat Ocala Strawberry Festival is coming to the McPherson complex on Saturday, March 2, 2024. The festival begins at 9 am with FREE admission and ends at 5 pm. Volunteers from Marion Therapeutic Riding Association (MTRA) will assist with traffic control and parking for the festival. Proceeds collected from parking ($5 per vehicle) will benefit the Marion Therapeutic Riding Association and Habitat for Humanity of Marion County. The festival starts with over 230 unique and exciting vendors, a kid’s zone with a petting zoo, strawberry food items that melt in your mouth, a bigger-than-ever car show with cool cars, trucks, and motorcycles, a pie-eating contest, a BMX show. Top-notch entertainment will be with performances from the Petty Experience Band, and Chris Patti, a Great Crooners and Frank Sinatra Tribute Artist.

Many nonprofits will have vendor booths, and Several photo booths will be available. The festival offers fresh strawberries (from Plant City farmers) to purchase with many delicious strawberry treats. Come watch the strawberry pie eating contest. The festival is for all ages, there is food for all tastes and fun for all generations of festival-goers. Habitat for Humanity could not host this event without our dedicated volunteers who have donated their time, efforts, and knowledge to assist. There are over 700 volunteers assisting throughout the festival. Habitat would like to thank all our wonderful and dedicated sponsors for helping us host another great event.

All proceeds raised at the annual Strawberry Festival will be used to build a new home which will be called the Strawberry House for low-income families with an affordable mortgage and a safe and secure environment to raise their children.

Our Habitat Ocala Strawberry Festival boasts numerous vendor booths. From strawberry vendors to local merchants, to sign up to be a vendor at the 2024 Habitat Ocala Strawberry Festival click the button below.

Check out our previous years 2023 Vendor Map by clicking the links below.

Vendor Information

Habitat wants all vendors to do well therefore there is a limited number of vendors selling the same products permitted at the event. Vendor spaces will not be assigned until application fees are paid in full.

Vendor spaces are 12×12 in grassy area. Vendors must provide their own tent, table, and chairs. Corner spaces, electricity, and meal deals are optional with additional fees. Register for the festival as soon as possible to hold your vendor space as they sell fast.

If you would like to register as a vendor but unsure if you will be approved, please send an email to our Development Director, Joanne Black, at jblack@habitatocala.org with the items you would like to sell, she will respond as soon as possible so you can register for the event.

Become a sponsor of one of the BIGGEST events in Marion County!

2024 Registration Form is now open! We have many different levels that suit your needs including recognizing your business in different ways. Just click the button below to view our different sponsorship opportunities.

If you do not see a sponsorship level that suits your needs, please contact Joanne at jblack@habitatocala.org to design a level just for your business. Become a sponsor of one of Marion County’s biggest festival events and the Strawberry House as well as helping a low-income family become a home owner with affordable monthly mortgage payments.